Webinar Revisiting Ferdows’ and Shi-Gregory’s models in the digital era (Institute for Manufacturing – University of Cambridge)

No dia 5 de fevereiro, o Prof. Afonso Fleury, docente do Depto. de Engenharia de Produção da Poli-USP e Flavio Fisch, doutorando do Programa de Pós-Graduação em Engenharia de Produção da Poli-USP, farão uma apresentação no Webinar do Institute for Manufacturing da University of Cambridge com o tema “Revisiting Ferdows’ and Shi-Gregory’s models in the digital era”.
Para participar, veja as informações abaixo:
Time: 10:00 – 10:45 am Friday 5th Feb., 2021
Join Zoom Meeting: https://eng-cam.zoom.us/j/86899031301?pwd=blRlZmt4ZWMzTEZKMEJlWlBnZWc4Zz09
Meeting ID: 868 9903 1301
Passcode: 577915

Topic: Revisiting Ferdows’ and Shi-Gregory’s models in the digital era
“The seminal typologies of plant roles proposed by Ferdows (1997) and IMNs – International Manufacturing Networks – by Shi and Gregory (1997) remain as benchmarks until current days. Although they have been tested and enhanced, there is need to revisit them in the light of the impacts of digital technologies on the organization of industries in general and on international operations management in particular. Digital technologies enable radical changes in the ways that multinationals establish their geographical configuration (through relocation), coordination modes (through functional integration) and plant roles (through servitization). So, we ask if there are new emergent patterns already? We address that question through a particular perspective: how are multinationals changing the organization of their subsidiaries in a given country? For the analysis, we built a framework derived from the literature on digital strategies and digital transformation journeys. That framework was applied in the study of six Brazilian business units of four well known manufacturing multinationals. Despite the limitations of the field research (there are no claims for generalization), the findings disclose new patterns of IMNs’ digital transformation and trends for the future. Those findings allowed us to propose revisions to both Ferdows` and Shi-Gregory`s typologies.”